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From challenges to intuitive and scalable products

Hi, I am Kate :) Product Designer

Specialized in designing end-to-end experiences from early discovery to high fidelity interfaces, ensuring products are usable and impactful. ​I craft human-centered experiences for web and mobile applications, helping teams transform complex challenges into seamless, scalable solutions through UX research, prototyping, interaction design, and product strategy.

Core skills:

  • End-to-End Product Design Ownership

  • Interaction & Visual Design

  • Prototyping & Wireframing

  • UX Research & Usability Testing

  • Navigation Flows & Information Architecture

  • Customer Journey Mapping

  • Product Strategy & Stakeholder Collaboration

  • High-Fidelity Interfaces for Web & Mobile (iOS/Android)

I believe that iterative design is essential to create products that truly connect with people. My goal is to simplify complexity through clear and intuitive experiences, ensuring every detail contributes to a meaningful user journey.

Designing is thinking the world 🧩

Projects

Projects

Bringing Tax filing to everyone:

USER RESEARCH / UX ANALYSIS

A parallel product designed to open access to a broader audience enabling individuals with no accounting knowledge to file taxes independently, while preserving the existing workflow for experts. Colombian tax system

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Redesign Notifications for delivery partners (Rappi)

PRODUCT  THINKING / VISUAL DESIGN /

UX RESEARCH / INFORMATION DESIGN

Redesign of the notification system to unify order assignment flows, transforming scattered, inconsistent interactions into a cohesive experience. Improving clarity for delivery partners and driving operational efficiency (SoyRappi App).

Redesign HomeOnline
SoyRappi

UX DESIGN / USER INTERFACE

Redesign of the experience for delivery people during the waiting time for order assignment for the Rappi delivery app (SoyRappi)

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JOURNEY MAP  for Job Seekers

UX RESEARCH / PRODUCT STRATEGY

Customer Journey Map (CJM) to analyze the experience of job seekers in Colombia, conducted for elempleo.com (El Tiempo Casa Editorial). The goal was to uncover pain points, identify opportunities, and guide product strategy.

Redesigning grocery shopping for scale
App Merqueo

VISUAL INTERFACE  / UI REDESIGN / USER EXPIERENCE 

Redesign of the Merqueo mobile app to modernize the brand experience and improve usability.

The goal: reduce friction, increase efficiency, and create a scalable design system for long term growth

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Iterate quick, iterate easy 
SoyRappi App / SoyShopper

PRODUCT IMPROVEMENTS / AGILE

Not everything in a designer's life is about perfect designs and things to be proud of. Part of the hard and valuable work of a product designer's job is understanding that the product is much more than a couple of flows, and proposing big changes is not always possible and not always necessary.

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Info

Do you need help with your product?
 

Partnering with teams to shape products that connect with users and simplify complexity, from discovery to delivery (whether as part of your product team or as an independent collaborator)
 

Let’s create together:

  • LinkedIn

Thanks for connecting, I'll be happy to get back to you!

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